The Fishbowl Debates

Shiny object syndrome

What is Shiny Object Syndrome? At its core, shiny object syndrome (SOS) is a disease of distraction, and it affects the highly motivated. They crave new technology and new developments. And they aren’t afraid to start new projects and create new things.

Ordinarily, these are great characteristics, but when SOS sets in, it forces you to chase project after project, and change after change, never settling with one option.

It’s called shiny object syndrome because it’s the equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they immediately lose interest and start chasing the next thing. Rather than literal shiny objects, SBOs may be business objectives, marketing strategies, technology choices, clients or even other business ventures.

If you recognise any of these as something happening in your business - come and chat in a relaxed open forum with like minded entrepreneurs who have all fallen into the same pitfall of S.O.S!!!!  Or if you just want a cuppa and a croissant then come along anyway!


  • Moderator: Mark Edgington (IncendairyBlue) 
  • Nicole Yershon (NY Collective)
  • Matthew Bagwell (Seven Feet Apart)
  • Stephen Priestnall (Oomph)